Glow in the dark collars and leashes
At For The Love of Dogs, we understand that walking your pup during the dark hours can be a stressful experience. One of the founders of For The Love of Dogs was hospitalized after he was hit by a truck while on a walk with his gorgeous Lab. Thankfully he pushed his hound to safety. The problem may have been avoided if he had something to get the drivers attention.
Each year hundreds pedestrians are struck by cars in Australia. That's one person every ten minutes. What an alarming fact! We made the decision to develop a brand of glowing collars and leashes that would increase visibility and allow drivers to see pedestrians and dogs. Like almost every good idea, we Google it and found that the product already existed. We searched the market and found a few companies that made collars and leads that glow in the dark, but they didn't seem to think about what dog owners wanted. The collars on the market seemed low quality and not properly built. We decided to ask pet owners what they liked or disliked about glowing collars and discovered there was a big opportunity to create a brand around the suggestions from canine owners.
We opened a kiosk, surveyed folks on the web, attended trade shows, spoke with retailers and started a GoFundMe campaign to gather as much feedback as possible. We gathered hundreds of recommendations and integrated the most common features people wanted. We intend to carry out this same extensive research for every single new collar that For The Love of Dogs launches.
People wanted a cool design that appealed visually. A lot of people wanted to include reflective components with LED glowing system to boost visibility. People wanted the lights to remain in place when the leash was hooked up. We asked about colours. We asked them about weight. We inquired about the battery pack. We asked them about the material. We asked about every possible element of the collars and leashes so we could provide a product that folks wanted. It was simple, ask folks what they want and create the product around their suggestions. Since no one else was willing to put effort into creating a collar and leash that pooch lovers demanded, For The Love of Dogs was born.